Digital marketing highlights curated by Mary Trigiani
Mary Trigiani
There was no simpler time. Never, ever.
So said David McCullough, the biographer and historian, about a year ago in an interview with HARVARD BUSINESS REVIEW. Read more interesting observations by nine other public figures shared by Sarah Green in an HBR blog post.
As a reminder of the growing reach in marketing via social networks, one expert believes we can expect seven big moves in 2014. My favorite: "While feeds [social streams] historically prized immediacy above all else, we’re beginning to see two shifts: one toward quality content with lasting value, the other toward increased personalization. If a piece of content can do both, it won’t matter if it comes from a friend, news source or brand." By Veronica Gage in MEDIAPOST.
And Hearsay Social's CEO Clara Shih says we will be doing this across the enterprise: "While corporate marketing teams continue to use Facebook, Twitter, and LinkedIn for brand awareness, sales teams and other customer-facing roles will increasingly tap into social networks for ways to authentically reach and engage their customers and prospects, build their credibility as a trusted advisor through value-added content, and provide higher levels of service – all to ultimately increase business and deepen relationships." You'll find more about this in her HBR blog post.